PSE Introduces a New Way to Buy Bows —
Seven New Bow Lines Will Enhance, Simplify and Personalize Buyer Experience.
PSE Archery is known as the innovator of bow technologies. Now, PSE has innovated the buying process by developing a new way to purchase bows.
This all-new, innovative bow-buying experience centers on the establishment of seven separate PSE bow lines: Vapor, Evolve, Adapt, Target, Crossbow, Madfish, and Heritage. Each line has its own primary focus to help guide consumers toward the right bow with ease and understanding. The advantages are two-sided: The lines provide dealers with a solid starting point to engage and assist consumers, and customers feel less bombarded and more focused on options that fit their needs.
The collections are a direct response to the fact that every consumer has different goals in mind when they look to buy a bow.
“We realize that being an industry leader is not just about developing quality products, but providing a quality experience,” said Blake Shelby, PSE Archery Vice President. “These bow lines simplify the often complicated bow-buying process by aligning consumers with bows based on their personal shooting style. It’s an easier, more effective experience.”
The Vapor line offers top speeds, power, and performance. The Evolve line is intended for archers seeking effectiveness and comfort. Bows within the Adapt line focus on adjustability and a “grow with you” mentality. The Target line includes bows centered on high performance and consistent accuracy.
The Crossbow line offers a stellar selection of crossbows, while the Madfish line features bows specifically used for bowfishing. As a callback to the history of the original bow design, the Heritage line focuses on traditional longbows.
Individuals from PSE’s Pro Staff will identify with a specific bow line and serve as the face of that line. Consumers are encouraged to visit psearchery.com and complete a questionnaire to find out what kind of shooter they are and share their results on social media.
For more information about PSE and the new bow lines, visit www.psearchery.com.
It was a great tournament for Team PSE at the ASA Classic in Cullman, AL! Joby Shaw took home the Men’s Open Pro championship, while Stephan Hansen and Christopher Perkins came in 2nd and 3rd in Classic Known Pro.
Meanwhile at the USA Archery Outdoor National Championship in Indiana, Team PSE’s Scott Starnes had an awesome weekend winning the Men’s 50+ Division. He set a single day record with a score of 702 on Day One! Scott also took 3rd place in the US Open shooting the new PSE Perform-X, while Jim Beasley took 2nd place.
Team PSE racked up impressive showings this weekend at tournaments around the globe. Young Connor Sears took Silver at the NFAA Field Nationals, while on the Senior circuit, Dee Starnes placed 1st in Pro Senior Female, with Scott Starnes taking 3rd in Pro Senior Male. Also at the NFAA Field Nationals, PSE shooter Caytie Belzner took 2nd in Senior Female Freestyle.
In international competition, Alexis Tombul took 2nd in the French FITA Championships. Alexis won all of his matches to reach the final and tied the Gold Medal match 146 to 146 on the way to the shoot off.
Finally, at the World Games Gold Medal match in Wroclaw, Poland, Team PSE wunderkind Stephan Hansen and his partner for Team Denmark took the gold over Team Mexico. It was yet another amazing performance from Hansen and his PSE Xpression.
It was a huge weekend for Stephan Hansen and Team PSE at the World Games in Wroclaw, Poland! Stephan Hansen took the Gold Medal in Men’s Compound, while in Mixed Finals, Stephan and his partner for Team Denmark took Gold over Team Mexico!
It was yet another amazing performance from Hansen and his PSE Xpression…
Team PSE’s Savannah Vanderwier for qualifying to represent the USA in the World Youth Championships taking place later this year in Argentina. Congratulations Savannah, everyone here at PSE will be rooting for you all the way!
Team PSE Shooter Profile: Lewis Homes III
Bow: PSE Evolve 35
1. How did you get into archery?
My family always hunted, and my dad shot in local tournaments and stuff. After starting strong, I went through a big lull of shooting where I didn’t shoot a whole lot, but then I got back into it to see if I could hang with the best in the world. Showed up to my first event as an amateur and won, and it just went from there.
2. Why do you shoot PSE?
I’ve shot PSE for pretty much my entire life. Nearly every accomplishment in archery has been with a PSE. My local PSE dealer is a good friend of mine, so that’s where it started.
3. What’s your favorite thing about bowhunting?
The way it makes you feel when you accomplish your goal of harvesting an animal or shooting a big, stinky fish. Before I started competing in archery tournaments, I was heavily involved in bowfishing. It’s just a really satisfying activity.
4. Do you prefer indoor tournaments, Field Archery or 3D?
All of the above. What I like about indoor is that it’s a perfection game. It doesn’t matter if it’s today or 20 years from now, you have to shoot a perfect score to win. The ability to control your nerves just adds to the experience. On the other extreme, I love the laid back nature of 3D, its one extreme to the next. 3D is just great fun and is a huge game of strategy. I like both equally.
5. What’s your proudest moment as a competitive archer?
My proudest moment is actually in bowfishing. I won our state bowfishing championship solo. I just really wanted to show people I could do it.
6. What advice would you give other competitive archers just starting out?
Don’t worry about a missed arrow. If you worry about the bad shots, more bad shots come. If you worry about the good shots, more good shots come.
7. What are your goals for the next five years of competition?
I take competition one day at a time, one tournament at a time. My goal is to make five years of good shots.
8. What makes the PSE brand unique in your opinion?
Everybody at PSE, including Pete Shepley himself, doesn’t just want the sport of archery to get better, they want the tools we use to get better. Not just for PSE, but for the entire industry.
There is no better advocate of archery out there than PSE.
Team PSE’s Eliana Claps took gold in the Junior Division shooting her PSE X-Appeal at the Gator Cup in Florida last weekend. Eliana was also selected to represent the USA at the World Championships in Mexico City in October. Congratulations to Eliana on her selection and on all her hard work.
Congratulations to Team PSE’s Stephan Hansen on winning the 1st stage of the Archery World Cup in Shanghai! Stephan is once again shooting his way to another World Cup win!
PSE Proudly Announces the Addition of Jack Wallace II to our Elite Pro Staff!
Jack started shooting archery when he was 7 years old with the help of his dad. He loved the unknown 3D archery game and how it helped prepare him for hunting situations, teaching him how to calm his nerves and take a steady shot. Jack continued to excel, so he turned Open Pro in 1995 and hit the 3D circuit. One year later he won his first ASA tournament in the Pro division. Jack has won every major national, world, and shooter of the year title 3D archery currently offers.
Some of his accomplishments include:
ASA World Classic Champion
ASA Shooter of the Year
ASA Record Holder
IBO World Champion (2-times)
IBO National Triple Crown Champion (3-times)
IBO Shooter of the Year (3-times)
When not shooting and competing, Jack loves teaching and coaching. He is a USA Archery Certified coach and has helped numerous students in several different classes earn national and world archery titles.
When the 3D season is over, you can usually find Jack in the outdoors chasing big game with his bow and arrow. He has taken several Pope & Young class animals including deer, bear, elk, and antelope.